Business

Post Corona: From Crisis to Opportunity

Post Corona: From Crisis to Opportunity

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  • Create Date：2021-07-22 09:54:15
  • Update Date：2025-09-06
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  • Author：Scott Galloway
  • ISBN：0593332210
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Summary

The COVID-19 outbreak has turned bedrooms into offices， pitted young against old， and widened the gaps between rich and poor， red and blue， the mask wearers and the mask haters。 Some businesses--like home exercise company Peloton， video conference software maker Zoom， and Amazon--woke up to find themselves crushed under an avalanche of consumer demand。 Others--like the restaurant， travel， hospitality， and live entertainment industries--scrambled to escape obliteration。

But as Scott Galloway argues， the pandemic has not been a change agent so much as an accelerant of trends already well underway。 In Post Corona， he outlines the contours of the crisis and the opportunities that lie ahead。 Some businesses， like the powerful tech monopolies， will thrive as a result of the disruption。 Other industries， like higher education， will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder。 And the pandemic has accelerated deeper trends in government and society， exposing a widening gap between our vision of America as a land of opportunity， and the troubling realities of our declining wellbeing。

Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger， Galloway offers both warning and hope in equal measure。 As he writes， Our commonwealth didn't just happen， it was shaped。 We chose this path--no trend is permanent and can't be made worse or corrected。

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Reviews

Steve Michel ，

Pretty forward looking and interesting perspectiveLove hearing what he has to say on the future of education and on monopolies。 Great read when he is not overly preachy about privilege， but those parts are easy enough to skip over。

Will G ，

You know it's over the top when NYU business professors are calling out monopolies。 You know it's over the top when NYU business professors are calling out monopolies。 。。。more

Alli Tripp ，

I listened too the audio book read by the author on libero。fm Very insightful on market impact of the pandemic， changes that will be here to stay and why。。 From education too big tech to bankruptcies to those who thrived。。 The why's and why not analysis is excellent。 It was much more about how societies change than I expected and a huge assessment on how we can improve and even use the required changes this tragedy ensued upon the world to do better。。 To use these unexpected changes and 10x fold I listened too the audio book read by the author on libero。fm Very insightful on market impact of the pandemic， changes that will be here to stay and why。。 From education too big tech to bankruptcies to those who thrived。。 The why's and why not analysis is excellent。 It was much more about how societies change than I expected and a huge assessment on how we can improve and even use the required changes this tragedy ensued upon the world to do better。。 To use these unexpected changes and 10x fold expedited timeline on changes as a lever on previously unmovable rocks like big tech， education， environment impacts （ like those of travel and specifically of airflight and that business） gobs on the new marketing and business models to come。。。I might've sped up some of the audio book there。。 But I must say I learned quite a bit from this assessment and I think it's fairly accurate in it's predictions and cause and effect modeling proposal from the pandemic impacts。 Very business oriented at start it expanded too education and society by the end 。。。more

Tresa Casaletto ，

Some bold insights into business， education and the government， also a lot of the author plugging his past accomplishments。 Since the book was written and published around August 2020， the author hits some topics on the head， and missing grandly on others。

Moonkiszt ，

Remember when you were a kid and the grown-ups （READ: men in the family， while the ladies did dishes， cleanup and the kids） started talking about Important Stuff， World Affairs， State of Mankind， What-The-Hell-Does-It-All-Mean！？ （Non-allowed topics: G*d**md Democrats， Unhinged Repubs， and Christian Sects of every stripe）。 I usually backed into a deep pocket of silence， with an interested cousin or two under a covered lamp stand， behind a couch or in the corners behind the Big Chairs in the room Remember when you were a kid and the grown-ups （READ: men in the family， while the ladies did dishes， cleanup and the kids） started talking about Important Stuff， World Affairs， State of Mankind， What-The-Hell-Does-It-All-Mean！？ （Non-allowed topics: G*d**md Democrats， Unhinged Repubs， and Christian Sects of every stripe）。 I usually backed into a deep pocket of silence， with an interested cousin or two under a covered lamp stand， behind a couch or in the corners behind the Big Chairs in the room where it all was happening to 1） avoid the work the women would assign us if they saw us， and 2） try to make sense of what the GrownUps were discussing and maybe pick up some new swear words。 It worked for awhile before someone would snitch。Anyway。 。 。yea， that is how I felt reading this book。 I got some of it， some I didn't， it just isn't in my interest areas enough for me to pay attention and some was just downright threatening， discouraging and alarming by turns。 Pretty much everything that is good is going to stop being good， and will turn on us like rabid dogs。 I get that there are going to be good changes from our having gone through the Crisis （that we are still going through， fyi）， and while some of the situations we are facing are worse with a virus involved， I think we would have been facing many of these in some form or fashion with or without COVID-19。 Overall， a good read because we need to think about these things。 People like me， uninterested in things like this， need to read， learn and educate ourselves - not because we need the warning， but because we need to realize before we recognize what's heading down the road toward our happy dreams。 No different than any other change that faced our ancestors - the ones that listened up and made changes were the ones from which we descend。 The others？ Well， yeah。 They were swallowed up。 No descendants。 。。。more

Tim Brady ，

This is the first book I have read by Scott Galloway， and wow he is spicy！ Although I do not see eye to eye with him on several political issues， this was still a very interesting read。 As it has now been several months since publishing， it is interesting to see how things are panning out as they compare to his predictions。 He's not far off。 I think the key takeaways are these:- We need to limit big-tech and probably pursue breaking up the Four （Facebook， Google， Apple， Amazon）。 He makes a great This is the first book I have read by Scott Galloway， and wow he is spicy！ Although I do not see eye to eye with him on several political issues， this was still a very interesting read。 As it has now been several months since publishing， it is interesting to see how things are panning out as they compare to his predictions。 He's not far off。 I think the key takeaways are these:- We need to limit big-tech and probably pursue breaking up the Four （Facebook， Google， Apple， Amazon）。 He makes a great argument for this based on the history of other monopolistic breakups ie AT&T。- High education needs to change， and it shouldn't be free。 Access should be widened and costs should be more in line with actual value。 But making higher education free will only further subsidize the wealthy since wealthy families are much more likely to send children to college whether it is free or not。- We need to rethink government and find ways to build efficiencies。 Right now we mix capitalism and socialism by allowing big companies to growth in size and power through capitalism， but them bail them out when they fail like socialism。 In real capitalism， companies should fail。 Otherwise it breaks down。 。。。more

Yunke Xiang ，

This review has been hidden because it contains spoilers。 To view it， click here。 This is the first book I read from Scott Galloway and I am immediately attracted by the witty and thought-provoking ideas， crisp and punchy lines， the healthy dose of data/graph and sarcasm throughout the book。 I was reading for the prediction but I think I got more out of the book。 It is more about the overall landscape and macro trends that have been going on in this country and accelerated by the pandemic。 （e。g。， the big 4， health care， higher education）The past year has shattered much of my This is the first book I read from Scott Galloway and I am immediately attracted by the witty and thought-provoking ideas， crisp and punchy lines， the healthy dose of data/graph and sarcasm throughout the book。 I was reading for the prediction but I think I got more out of the book。 It is more about the overall landscape and macro trends that have been going on in this country and accelerated by the pandemic。 （e。g。， the big 4， health care， higher education）The past year has shattered much of my belief that US is more advanced than the other countries in the world。 And this book also shared that view （e。g。， the greed driven dynamics of the capitalism combined with the misplaced socialism）。 I especially enjoyed Scott's insider perspective。 Below are some excerpts that hit home with me （the part that talked about Scott's personal experience of economic anxiety and the 'private Disney experience' made me think）: “You could argue that at this point， the Ivy League undergraduate programs are not colleges， but hedge funds that educate the children of their investors。”“Top college graduates are launched into an entirely different career and income trajectory than the rest of America。 The most sought-after employers recruit them; their career counseling departments get their phone calls returned， and once in jobs， college friends and alumni networks stock senior management。”“College is an expensive operation with a relatively inflexible cost structure。”“That day， I sat at home after school， waiting for my mom to come home， feeling the body blow I had delivered to our economically distressed household。 Yes， it was just a lost jacket， but I was nine。 And the point is not that I had a hard life—I didn’t， by any reasonable measure。 The point is that it was just a jacket But my sense of economic anxiety was already so finely tuned that the loss of a jacket was chilling。 I will never forget that feeling of dread and self-loathing I felt that day。“I lost the jacket，” I told her。 “It’s okay， I don’t need one 。 。 。 I swear。” I felt like crying， bawling really。 However， something worse happened。 My mom began to cry， composed herself， walked over to me， made a fist and pounded on my thigh several times。 As if she were in a boardroom trying to make a point， and my thigh was the table she was slamming her fist on。 I don’t know if it was more upsetting or awkward。 She then went upstairs to her room， came down an hour later， and we never spoke of it again。I still lose things。 Sunglasses， credit cards， hotel room keys。 I don’t even carry house keys， why bother？ The difference is that， now， it’s an inconvenience， quickly addressed。 Wealth cushions the small blows—lost jacket， an overlooked electric bill， a flat tire—while insecurity magnifies them。 Economic anxiety is similar to high blood pressure。 Always there， waiting to turn a minor ailment into a life-threatening disease。 Indeed， it’s literally high blood pressure: kids who live in low-income households have higher resting blood pressure than kids who live in wealthy households。“It’s not novel to point out that it’s good to be rich， or that it’s bad to be poor。 Perhaps the ambition and drive that powers capitalism needs the spur of poverty to keep it moving。 But the fundamental promise of America， of any just society， is that with hard work and talent， anyone can lift themselves up， up out of poverty， up into prosperity。 And that promise has been broken。”"Study after study has found that in today’s America， the biggest determinant of an individual’s economic success is not talent， it’s not hard work， and it’s not even luck。 It’s how much money their parents have。""Research suggests that the most important factor determining an American’s life expectancy is the zip code they are born into。""PRIVATE DISNEYLANDThese inequalities are rooted in the tax code， our education system， and our woeful social services。 Now they are embedding themselves in our culture。When I went to Disneyland when I was a kid， there were rich kids， middle-income kids， and lower-income kids。 My best friend was a Mormon kid going to Stanford。 My other friend， from a wealthy family， was going to Brown。 And my other friend， a Black kid from the inner city who had no money， was trying to go to a mediocre college in Oregon on a football scholarship。 And we all experienced the same Disneyland。 We all paid $9。50 for our ticket books。 We all hoarded our “E” tickets and waited 45 minutes in line for the Pirates of the Caribbean。 We all had a similar experience at Disney。Now Disney says， for those of you who don’t have a lot of money， it’s $119。 You eat mediocre food， and you wait in line。 For those of you who are a little wealthier， you can pay $170 and get something called a FastPass。 And instead of waiting an hour for the Pirates of the Caribbean， you only wait ten minutes。 And for those of you in the 1%， you can do a VIP tour。 For $5，000 you and six friends get a tour guide， lunch in a special dining room served by costumed characters， backstage access， and not only do you get to cut the line， you go through an employee entrance。" 。。。more

Gabriel ，

I’ve seen the author interviewed before and follow him on Twitter and find him really insightful。 He spend a good amount of time talking about disruptions in markets and was interested to hear his take on higher education being ready for a major comeuppance。

Mixu ，

Thách thức & cơ hội nào trong bối cảnh khủng hoảng đại dịch？/Post Corona/———Nhắc tới Corona thì chắc hẳn ai cũng ít nhiều “ám ảnh”。 Đang yên đang lành có con virus chui ra， và cả thế giới bắt đầu sống trong lo sợ， hoang mang。 Rồi từ đó mỗi sáng trước trước khi đọc tin tài chính， chứng khoán thì chuyển sang đếm số ca bệnh， xem khu vực nào， ai nhiễm， họ đi những đâu （lần đầu quan tâm đến cuộc sống cá nhân của 1 người xa lạ）， 。。。 tất cả chỉ để đảm bảo an toàn cho bản thân & gia đình。VIRUS CORONA CÓ Thách thức & cơ hội nào trong bối cảnh khủng hoảng đại dịch？/Post Corona/———Nhắc tới Corona thì chắc hẳn ai cũng ít nhiều “ám ảnh”。 Đang yên đang lành có con virus chui ra， và cả thế giới bắt đầu sống trong lo sợ， hoang mang。 Rồi từ đó mỗi sáng trước trước khi đọc tin tài chính， chứng khoán thì chuyển sang đếm số ca bệnh， xem khu vực nào， ai nhiễm， họ đi những đâu （lần đầu quan tâm đến cuộc sống cá nhân của 1 người xa lạ）， 。。。 tất cả chỉ để đảm bảo an toàn cho bản thân & gia đình。VIRUS CORONA CÓ QUYỀN NĂNG THAY ĐỔI CHÚNG TAVới thời gian 1 - 2h đi-về mỗi ngày này làm được khối việc cho bản thân: có người sẽ ngủ thêm được miếng， có người tập yoga， có người dành thời gian dọn dẹp nhà cửa， 。。。 Tôi thì dành thời gian tận hưởng cuộc sống bên gia đình nhiều hơn。Một số người đã biến phòng đọc， phòng khách thành văn phòng làm việc nhỏ， chăm chút cho ngôi nhà nhiều hơn >> Tự dưng có không gian sống được cải thiện。Đã rất lâu trẻ con học theo vú nuôi， ông bà， cô giáo nhiều hơn là ba mẹ chúng， khi mà ba mẹ chúng giành thời gian nhiều vào việc kiếm tiền hơn là chăm sóc， nuôi dạy chúng。 Sự kiện trẻ em gặp vấn đề về giáo dục， tâm lý gia tăng cũng phần nào thức tỉnh những người làm ba mẹ。 “Giãn cách” đã góp phần vào việc kéo gần ba mẹ và con cái nhiều hơn， yêu thương nhiều hơn。Ăn cơm phần thí ít rau xanh， kêu thêm thì tốn。 Và việc nấu ăn đảm bảo nhiều rau & rẻ ạ。 Cũng không quan trọng nấu ngon hay dở， tại vì nó hợp khẩu vị của mình mà。 Tội cho đứa ăn cùng thôi ^^ Và đây cũng là dịp xung quanh có nhiều đầu bếp mới nổi ~~Đợt dịch đầu tiên các du học sinh đã về nước rất nhiều và chuyển sang học online。Sự chênh lệch múi giờ làm xộn trộn cuộc sống của du học sinh。 Quan trọng nhất là thực hành không có， không trao đổi trực tiếp với giáo viên cũng hạn chế。 Không ít sinh viên lựa chọn quay về học trường quốc tế， cũng như viễn cảnh điểm đầu vào đại học của các trường trong nước cao bất ngờ。NGHÈO HAY GIÀU HƠN CÙNG CORONA？Ai cũng nhìn thấy sự đóng băng của ngành du lịch， dịch vụ vận tải và sự thoi thóp của ngành F&B （dù các quán ăn cũng đã nhanh chống chuyển đổi sang phục vụ mang đi và cho order qua các ứng dụng gọi đồ ăn）。 Nông sản xuất khẩu điêu đứng， phải kêu gọi “giải cứu” khắp nơi。Vậy bối cảnh này ai giàu lên？ Không phải các công ty về y tế， chăm sóc sức khoẻ mà là các công ty công nghệ ^^ Wow 。。。+ Ông Bezos （Amazon） đã gỡ lại khoản tiền chia tài sản sau ly hôn 35 tỷ đô-la chỉ sau 30 ngày。+ Doanh thu dịch vụ （iCloud， Apple music， Apple TV+， Arcade， 。。。） của Apple tăng 25 %+ Bất chấp việc cắt giảm ngân sách từ các công ty lớn như Walmart， Procter & Gamble và cả cuộc tẩy chay thì Facebook vẫn tăng doanh thu hằng năm lên 10 % trong ba tuần đầu tiên của Tháng 07/2020。+ Doanh thu Zoom tăng 369%， người dùng tăng 470% tính đến cuối 01/2021。Thời kỳ hậu Corona đã cho độc giả thấy được sự lạc quan trong hiểm cảnh。 Trong đó， Scott Galloway đã mô tả việc người Mỹ thích nghi và thay đổi khi đại dịch xảy ra， rằng: “Cơn đại dịch vẫn lóe một tia sáng xé toang đám mây u ám。 Người Mỹ thoáng chốc đã tiết kiệm nhiều hơn và thải ra ít chất ô nhiễm hơn”， hay “việc bắt buộc áp dụng phương pháp học tập từ xa có thể thúc đẩy sự phát triển của giáo dục đại học nhờ chi phí thấp hơn và tỷ lệ nhập học cao hơn…”。Điều đáng lưu ý và có lẽ đắt giá ở cuốn sách này， là Scott Galloway đã có những phân tích thú vị và thực tiễn về những mô hình kinh doanh tiêu biểu， về ngành giáo dục đại học， từ đó gợi ra những ý tưởng kinh doanh mới， những xu thế trong tương lai cũng như những thay đổi tiềm năng vào thời kỳ hậu Corona。 Và trên hết， là thông điệp mà Scott Galloway gửi gắm trong Thời kỳ hậu Corona: “Ẩn sâu dưới những thay đổi này， việc lớn lên trong một cuộc khủng hoảng toàn cầu có thể sẽ tạo ra một thế hệ chín chắn， có cách nhìn nhận mới mẻ về cộng đồng， về tinh thần hợp tác và đức hy sinh – một thế hệ tin rằng lòng thương không phải là điểm yếu và giàu có không phải là lợi thế"。Khi dịch bùng lên thì tâm thế “mong hết dịch”， rồi đến tâm thế chờ “tiêm vacxin”。 Nhưng cho đến bây giờ thì chúng ta đã không còn “chờ đến hết dịch” để bắt đầu mà xem nó một điều tất yếu và chỉ có thể là sống chung với nó。P/s: Và xì-ta-tút này ra đời vào mùa giãn cách xã hội lần 02 ở HCM。 Công ty em chia team để làm WFH @@#postcorona#thời_kỳ_hậu_corona#luôn_có_cơ_hội_trong_khủng_hoảng#learningformbooks#saigonbooks 。。。more

Dustan Woodhouse ，

Many astute observations。 Interesting listening to it six months after it was published。 What’s happened since？ A fair bit of what was discussed in the book for sure。 With more trending as predicted。

Patrick Liu ，

Galloway in his funny sarcastic style makes some strong predictions on the new normal。 These predictions are not out of the blue。 They are changes that were knocking on the door and now in ten weeks， we've gotten the changes that would have taken ten years。 Galloway in his funny sarcastic style makes some strong predictions on the new normal。 These predictions are not out of the blue。 They are changes that were knocking on the door and now in ten weeks， we've gotten the changes that would have taken ten years。 。。。more

Nguyễn Thái Khâm ，

Một quyển sách hay， đọc xong quyển này lại tìm quyển “The Four” của cùng tác giả để đọc thêm。Tác giả đưa ra 2 luận điểm chính01。 Đại dịch làm thúc đẩy tốc độ nhiều mặt của cuộc sống， nhất là mặt công nghệ và một số loại hình kinh doanh。 Mặt khác đại dịch nhấn chìm đa phần còn lại， làm gia tăng khoảng cách giàu - nghèo và triệt tiêu các cơ hội “trung bình”…02。 Trong nguy thì có cơ， nhưng không phải ai cũng ý thức và khai thác được cơ hội…-Tác giả nhấn mạnh vai trò của của các Chính Phủ， giúp điều Một quyển sách hay， đọc xong quyển này lại tìm quyển “The Four” của cùng tác giả để đọc thêm。Tác giả đưa ra 2 luận điểm chính01。 Đại dịch làm thúc đẩy tốc độ nhiều mặt của cuộc sống， nhất là mặt công nghệ và một số loại hình kinh doanh。 Mặt khác đại dịch nhấn chìm đa phần còn lại， làm gia tăng khoảng cách giàu - nghèo và triệt tiêu các cơ hội “trung bình”…02。 Trong nguy thì có cơ， nhưng không phải ai cũng ý thức và khai thác được cơ hội…-Tác giả nhấn mạnh vai trò của của các Chính Phủ， giúp điều tiết lại xã hội， tạo thêm cơ hội cho những người bình thường và kềm chế lại sự “hung tợn” của giới siêu giàu。-1/4 nội dung quyển sách nên những vấn đề đã và đang xảy ra tại Mỹ， vừa xa lạ vừa chưa chắc gì sẽ xảy ra ở VN。- Trừ bớt 1 điểm vì phiên bản tiếng Việt đã cắt bớt 1 số nội dung， cụ thể là những bình luận của tác giả khi phân tích về Tư Bản và XHCN。 Không rõ là ban biên tập hay do kiểm duyệt nữa… 。。。more

Scott Martin ，

（Audiobook） Admittedly， not quite sure what to make of this work。 It reads primarily like a business work， looking at trends for what will happen for investors and companies in the post-COVID-19 world （assuming we ever truly get there）。 Some of the insights are good， but others， eh。 This was written in late 2020， before the deployment of the various vaccines， so it would be interesting to see if that changes the author's calculus。 The US has handled the vaccine better than it did the initial vir （Audiobook） Admittedly， not quite sure what to make of this work。 It reads primarily like a business work， looking at trends for what will happen for investors and companies in the post-COVID-19 world （assuming we ever truly get there）。 Some of the insights are good， but others， eh。 This was written in late 2020， before the deployment of the various vaccines， so it would be interesting to see if that changes the author's calculus。 The US has handled the vaccine better than it did the initial virus response， but we are not completely out of the woods。 This leads to some of the political screed nature of the work， where the author is not entirely wrong about the role of government， but does that really fit within the vein of this book？ It is a quick read， and some good insight， but I don't know if I would dwell much beyond the first read。 。。。more

Abhik ，

I started with this book as it was one of the most popular books on the topic， and also author already had a couple of famous books。I wanted to learn more about the corona crisis and understand its second and third-degree impacts rather than directly evident impact。 I was somewhat disappointed。 Most of the topics covered in this book are more or less direct impact by the corona and increasing the gap between the rich and the poor。 Also， this book only talks about the US， you'll rarely get some E I started with this book as it was one of the most popular books on the topic， and also author already had a couple of famous books。I wanted to learn more about the corona crisis and understand its second and third-degree impacts rather than directly evident impact。 I was somewhat disappointed。 Most of the topics covered in this book are more or less direct impact by the corona and increasing the gap between the rich and the poor。 Also， this book only talks about the US， you'll rarely get some European references to compare with the US， but that's pretty much it。 Corona is not a US issue。 It's a worldwide phenomenon， and I don't recollect any reference to Africa in the whole book。 I feel this book takes many references from the author's previous book， 'The four。' I liked learning about it， but in my opinion， we only concentrated on a tiny aspect of the corona crisis。 This book went into print before the second wave hit， so I think it contains most of the premature believes regarding the pandemic。 I enjoyed reading this book and learning new perspectives; however， I wasn't expecting them in a book named 'Post Corona。' 。。。more

Rachel M ，

Reading this book reminds me that I really don’t enjoy reading books that remind me of work。 While his concepts were somewhat interesting （they were fine） and I can see he has a following for a reason as he’s intelligent and articulate， it was just not very enjoyable to listen to the world of FAANG over and over again。 I read this in June 2021 and it was written in summer 2020， so many issues from COVID he discussed were already over （e。g。， politics， higher Ed， travel）。 I don’t follow the indust Reading this book reminds me that I really don’t enjoy reading books that remind me of work。 While his concepts were somewhat interesting （they were fine） and I can see he has a following for a reason as he’s intelligent and articulate， it was just not very enjoyable to listen to the world of FAANG over and over again。 I read this in June 2021 and it was written in summer 2020， so many issues from COVID he discussed were already over （e。g。， politics， higher Ed， travel）。 I don’t follow the industry of higher Ed closely， but I don’t think his predictions were correct which was a big portion of the book， which was close to the author who is a professor himself at NYU。 This book was recommended … by a co-worker… which didn’t help for me。 This book wasn’t for me。 。。。more

Teresa Dennis ，

Love this guy。 No one tells truth as clearly or as incisively。 Especially what he has to say about education。 I follow both his podcasts and plan to read all his books。

Kevin Wang ，

I do find the book more like a pitchbook。 Most insights are popular concepts in this age， The author did a good job summarizing， but would be better if there are some unique insights considering the talent the author has

Samantha ，

This is officially the first time I've heard the phrase "Freedom of speech doesn't mean freedom of reach。" Anyway， while he disagrees with free college and advocates for more post-secondary to be online， his arguments aren't unlike those of Bernie Sanders。 The problem， he says， is the domination of monopolies， the accumulation of wealth by the 1 per cent， etc。， and that the pandemic has given us an opportunity to right the ship。 But， we probably won't take it。 That wealth by "the four" has only This is officially the first time I've heard the phrase "Freedom of speech doesn't mean freedom of reach。" Anyway， while he disagrees with free college and advocates for more post-secondary to be online， his arguments aren't unlike those of Bernie Sanders。 The problem， he says， is the domination of monopolies， the accumulation of wealth by the 1 per cent， etc。， and that the pandemic has given us an opportunity to right the ship。 But， we probably won't take it。 That wealth by "the four" has only grown during the pandemic， and I don't think we're ready to revolutionize anything。 Informative read though。 。。。more

Bob ，

I'm not an optimistic person， but even my pessimism was staggered then amplified by this acclaimed book from a liberal marketing professor。 This book is an early blueprint for how climate crises & our economic caste system will license pop intellectuals to propose & even implement cockeyed schemes to fire workers， further conjoin corporations & universities， disrupt everything especially education， foster 'entrepreneurialism' across all aspects of public services & cultures， & impose the most de I'm not an optimistic person， but even my pessimism was staggered then amplified by this acclaimed book from a liberal marketing professor。 This book is an early blueprint for how climate crises & our economic caste system will license pop intellectuals to propose & even implement cockeyed schemes to fire workers， further conjoin corporations & universities， disrupt everything especially education， foster 'entrepreneurialism' across all aspects of public services & cultures， & impose the most degraded lingo imaginable: brands， visionary storytelling， & other soul-killing marketing speak。 。。。more

Manuel Saenz ，

Mr Galloway is a prescient corporate strategy teller。 He is fraught with ideas and vision of what the future may likely bring。 It is refreshing to listen to him break our world down into its major trends。 But also， this books seems like a collection of ideas and musing， not a cohesive or comprehensive analysis or theory of anything。 Nothing that he says is irrelevant， on the contrary， one learns with every bit， but one leaves the book wondering what the central point is， other than corona does b Mr Galloway is a prescient corporate strategy teller。 He is fraught with ideas and vision of what the future may likely bring。 It is refreshing to listen to him break our world down into its major trends。 But also， this books seems like a collection of ideas and musing， not a cohesive or comprehensive analysis or theory of anything。 Nothing that he says is irrelevant， on the contrary， one learns with every bit， but one leaves the book wondering what the central point is， other than corona does bring major change to our world。 。。。more

Holly Lê ，

Đầu tiên， sách ĐẸP， rất ĐẸP， vô cùng ĐẸP 😍Sách bìa cứng， tựa in nổi， có bìa lót và dây đánh dấu， xịn toàn tập 😍Chất liệu sách xịn， in ấn trau truốt， có nhiều biểu đồ để minh họa cho số liệu 😍Sách gồm 5 chương， xoay quanh các vấn đề liên quan đến dịch Covid。 Sách phân tích theo bối cảnh nước Mỹ， tiếp cận dưới khía cạnh Doanh Nghiệp。Sợi dây trọng yếu nhất của sách: "Khủng Hoảng" （hay Nguy Cơ） bao gồm Nguy và Cơ， nghĩa là luôn có cơ hội trong nguy nan。 Từ đó phân tích các thách thức và các hướng đi Đầu tiên， sách ĐẸP， rất ĐẸP， vô cùng ĐẸP 😍Sách bìa cứng， tựa in nổi， có bìa lót và dây đánh dấu， xịn toàn tập 😍Chất liệu sách xịn， in ấn trau truốt， có nhiều biểu đồ để minh họa cho số liệu 😍Sách gồm 5 chương， xoay quanh các vấn đề liên quan đến dịch Covid。 Sách phân tích theo bối cảnh nước Mỹ， tiếp cận dưới khía cạnh Doanh Nghiệp。Sợi dây trọng yếu nhất của sách: "Khủng Hoảng" （hay Nguy Cơ） bao gồm Nguy và Cơ， nghĩa là luôn có cơ hội trong nguy nan。 Từ đó phân tích các thách thức và các hướng đi， lối thoát cho chúng ta。Điều mà tác giả không phủ định được， 1 sự thật đáng buồn， là đại dịch khiến Kẻ giàu thêm Giàu và Người nghèo thêm Nghèo。 Dù vậy， nếu tất cả chúng ta （toàn cầu） cùng hợp tác thì mọi người sẽ cùng vượt qua （như những lần trước trong quá khứ）， với 1 sự điều tiết không thể thiếu từ Chính Phủ。 Đây là tình huống lý tưởng。 。。。more

Jesse Gold ，

An excellent， sobering， realistic， passionate take on how we can emerge post-pandemic stronger， more compassionate， and truer to the nation’s promises。

Marcey Rader ，

If you're tired of COVID and hearing about COVID， this isn't that kind of book。 Professor and serial entrepreneur Scott Galloway describes how COVID can and will change technology， education （especially college - out of touch and outdated）， and healthcare （finally。。。。telemedicine is adopted！）。 It's not a doom and gloom book。 It's a view from a business perspective that will hopefully inspire industries to seize this opportunity。 If you're tired of COVID and hearing about COVID， this isn't that kind of book。 Professor and serial entrepreneur Scott Galloway describes how COVID can and will change technology， education （especially college - out of touch and outdated）， and healthcare （finally。。。。telemedicine is adopted！）。 It's not a doom and gloom book。 It's a view from a business perspective that will hopefully inspire industries to seize this opportunity。 。。。more

Wiebke （1book1review） ，

This was rather superficial and felt mostly like a summary of what happened， where we were at the time of publishing and some recommendations of where to go。

Darryl Wright ，

Very interesting perspective -- mainly focused on business over social issues but that makes sense when you consider the author's pedigree。 Very interesting perspective -- mainly focused on business over social issues but that makes sense when you consider the author's pedigree。 。。。more

Mickey Dang ，

Just listen to some of his podcasts - you get the same content， but more entertaining。

Andre ，

What exactly is the message of this book？ For the first 4 chapters it appears it's a business book。 There is a lot of discussion about what businesses will benefit from what has happened as a result of lockdowns。 Not really surprising coming from a professor of marketing at a top notch business school; as someone who's started and run his own businesses。 He would appear to know what he's talking about。 But then。。。 oh my。 The last chapter （the 5th） is a jeremiad about what is "wrong" with just ab What exactly is the message of this book？ For the first 4 chapters it appears it's a business book。 There is a lot of discussion about what businesses will benefit from what has happened as a result of lockdowns。 Not really surprising coming from a professor of marketing at a top notch business school; as someone who's started and run his own businesses。 He would appear to know what he's talking about。 But then。。。 oh my。 The last chapter （the 5th） is a jeremiad about what is "wrong" with just about everything he wants to gripe about。 Mostly he is complaining about how US society has degraded。 What he is essentially saying is that it has become decadent and corrupt with using those particular words。 It happens to societies all the time， Rome comes to mind。 He has a nostalgic love of the Silent generation， and thinks that society these days doesn't embody the same values and principles。 This is rich come from a Boomer。 It's the Boomer generation that became the "me" generation。 And they raised the Millennials。 Now that he's become successful has he looked around at what the Boomers have wrought and doesn't like what he sees？ He does not like what has happened to capitalism。 This is rich coming from a professor of marketing who has trained 4，700 young adults how to manipulate people so that the small companies can get bigger， and the bigger even bigger。 He talks about cronyism: you get the capitalism on the upside and socialism on the downside rather than letting the business fail。 His "solution" seems to be to lean more towards socialism and redistribution of wealth （we tried that it doesn't work very well， because。。。 people）。 Now that he's become successful has he looked around at what the capitalism in the 80s-90s has wrought and doesn't like the unintended side-effects of it？ He does not seem to have considered that wealth inequality is endemic to the human condition。 Take all the money， distribute it evenly and in 50 years it will be concentrated back in a few hands again。 That's just want happens。 He does not seem to have considered that we are in this state because his generation is weak， it got weak because the Silent generation was strong and strong people create good times， which create weak people， weak people who can't make the hard decisions like letting business go bankrupt instead of bailouts to use one example。 Since this is a book supposedly about Corona virus let's pick some of that apart。 He makes a lot of statements that align with the mainline narrative but he doesn't check his facts。 This is rich considering he takes to task other experts for stepping outside of their area of expertise， perhaps he should have taken his own advice。 I'll start with one of the last paragraphs of the book where he likens the pandemic response to a war， and that we should all "come together" to eradicate "an enemy。" Humans have managed to eradicate precisely ONE infection disease: small pox。 We have gotten close with others， but things like polio are still with us， just rarely infect people in developed nations。 The only way out of this， just like all the times before， is herd immunity either directly by catching the virus and recovering， or by vaccination。 In a section titled DELUSIONAL he claims the virus actually does pose a threat to college age people。 Well we now have data to test this claim and it is false。 It's those over 60 who are most at risk。 He fell for the original delusion of this pandemic; that cases are what matter， and didn't check his premises。 "。。。we were sick already。。。" as if the rest of the developed world wasn't in much the same situation。 The US is not exceptional in this regard。 His idea is it's due to this "lack of civic duty and a refusal to bear minor inconvenience" that allowed a highly contagious pathogen spread。 Ah， it is a highly contagious pathogen， spreading is what it does。 The virus didn't capitalize on systemic weaknesses， it just did the thing is was evolved to do。 In the first part of the book he points out that the pandemic simply accelerated what was going to happen anyway。 What he is seeing， in his many complaints， is how that very statement is true in areas other than just business。 He doesn't like what he sees and he's using his platform to complain about things。 The result comes across as equal parts winey and finger wagging。 I'm sure the great orators of Rome did the same， it didn't work then， and it won't work now。 He should have stuck to what he knows: marketing。 。。。more

Alyssa A。 ，

Full of interesting ideas and concepts of only we were a brave enough society to try it。 Though the easiest idea he mentioned was staying on our elected leaders， reminding them that they work for the people and not the lobbyists of corporations。

Brooks ，

Have enjoyed Scott Galloway since his work at L2 and YouTube Winners and Losers segments。 This is latest update on FAGA - an update from his book The Four。 COVID is accelerating the trends on tech company power and needs for anti-trust intervention。 He also expands on his concerns on US higher ed。 I was intrigued by his call for taxing college endowments if these organizations do not expand enrollment or address access。

Son Tran ，

Great books with many good information for the readers

Reference

google book https://www.google.com/search?tbm=bks&q=Post Corona: From Crisis to Opportunity

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Post Corona: From Crisis to Opportunity&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Post Corona: From Crisis to Opportunity&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0